About the Institute
The Manager of Marketing and Communications will develop and implement strategic marketing and internal and external communications plans and processes for the Institute.
Reporting to the Interim Executive Director, the Manager of Marketing & Communications will research and develop marketing and communication strategies to capture the various focused audiences such as educators and tourists, as well as state, local, and federal leaders. The incumbent will develop and/or coordinate the production of marketing materials and graphics and video utilizing various channels such as social media, web, internet, and email blasts. This individual is passionate about the importance of civic engagement and committed to helping the Institute tell a compelling story to audiences.
Examples of Primary Duties and Responsibilities
- Develop a comprehensive and integrated marketing strategy
- Develop marketing policies and procedures in alignment with all functions within the Institute
- Develop all program-related marketing communications utilizing all current up-to-date modes of communication
- Research, develop and maintain databases for all targeted Institute audiences
- Create and define a marketing operating budget
- Assist in developing marketing material for events
- Performs other duties as assigned
- Develop and implement opportunistic and long-range communications strategies for improving the public understanding of and interest in the Institute as a place to visit and a place to support
- Supervise the development of a comprehensive marketing strategy thoughtfully integrated with communications in order to yield cohesive methods for telling the Institute’s story and attracting donors, events, partners, audience members, social media followers, and visitors
- Review and edit content prepared by various departments for external publication and distribution
- Develop thought leadership content to help build the Institute’s brand and leadership voice; increase visibility of Institute leaders through speaking and editorial opportunities
- Staff and support Institute events and programs, including those held on evenings and weekends
- Perform other duties and responsibilities as assigned in support of the Institute.
EducationBachelor’s degree or an equivalent record of professional achievement with a demonstrated track record of success and increasing responsibilities. Degree in communications, marketing, public relations, journalism preferred.
Experience 3-5 years of experience in communications, public relations, marketing, or advertising. The incumbent should have experience developing current marketing strategies in various communication venues. Experience with tourism or in the nonprofit field would be beneficial.
Knowledge, Skills, and Abilities Required
- Ability to plan marketing and branding objectives
- Excellent project management and research skills
- Excellent oral and written communication skills
- Ability to work independently with limited supervision
- Ability to work with diverse populations
- Knowledge and experience with Microsoft Office applications
- Knowledge of budget administration principles and practices
- Ability to work in a fast-paced changing environment
- Ability to analyze market trends and recommend changes based on analysis and feedback
- Ability to create and deliver all marketing materials in a timely fashion.
Physical Requirements The physical demands and work environment described for this position are representative of those that must be met by an employee to successfully perform the essential functions of this job. Duties are performed indoors in an office/workstation environment. Duties may require extended periods of standing, walking, sitting, talking, hearing, and long periods of computer viewing. The job may also require periods of pulling/pushing items, lifting and carrying items, stooping, and kneeling. The employee may occasionally lift and/or move up to 40 pounds.
Please email resume and cover letter to firstname.lastname@example.org with the title “Manager of Marketing & Communications” in the subject line. Please, no phone calls. The Institute does not retain external search firms. No solicitation calls will be entertained.
The Edward M. Kennedy Institute for the United States Senate is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.